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ComScore Reports Black Friday Cyber Sales Hit $534 Million

by Board Retailers Association | Dec 4, 2008 | Industry, News, Resources, Statistics

ComScore reports that e-commerce sales on Black Friday (the day after Thanksgiving) were $534 million, a 1% increase over 2007. Combined with Thanksgiving Day online sales were up 2% from 2007. Black Friday sales in retail stores were slightly better than initially anticipated believed to be due to aggressive promotions and...

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