Boa Partners with 3point5 to Educate Retailers and Give Away Free Ipods

According to Boa: The goal of the online educational push is to help retail salespeople grow more familiar with the history, features, and benefits of the Boa Lacing System on new snowboard, ski and winter sports gear. Retail salespeople will need to log on to www.3point5.com, review the Boa Lacing System learning module, and pass a brief Edu-game to be entered to win the iPod contest. One randomly-chosen person per week through April 1, 2010 will receive an Apple iPod® Shuffle. You must complete and pass the Boa Edu-game to have a chance to win. The promotion’s goal is to further educate retail sales staff on Boa, which in turn benefits ski and snowboard partners. “Even though we’ve been providing the best snowboard boot closure system since 2001, there’s still work to do in helping retail salespeople tell our story, clearly communicate the distinct benefits of our system and highlight the newest Boa product developments,” says Boa Marketing Manager Garett Graubins. “The 3point5 Edu-Game platform is the easiest and most direct way on the Internet for retail employees to access and learn these materials, plus you can win an iPod.” Boa chose 3point5 to help spread their message because of the company’s unrivaled success throughout the categories in which Boa provides product. “3point5 has proven itself to be a valuable asset to training our retailers employees,” says Flow International Team Manager Andrew Mutty. “The platform is a quick, engaging, and enjoyable experience that educates but also helps promote the benefits to our brand. A true win / win for both parties.” Currently with 5,312 snowsports retailers educating their employees...

VF Corporation Restructuring, Rumors of DC Acquisition Imminent

GREENSBORO, N.C.–(BUSINESS WIRE)–Jan. 20, 2009–VF Corporation (NYSE: VFC), announced today a new coalition leadership structure designed to enhance our focus on growth in our outdoor, action sports and international businesses. As a result, three leaders are assuming new roles as coalition presidents, effective February 1. “VF’s Outdoor coalition has enjoyed significant success over the past five years, achieving scale in both the outdoor and action sports industries. To align our coalition structure to best capture future opportunities in these industries, we are replacing the Outdoor Americas coalition with two separate coalitions: Outdoor Americas and Action Sports Americas,” announced Eric Wiseman, VF’s Chairman and Chief Executive Officer. Steve Rendle, currently the President of The North Face, one of VF’s fastest-growing brands, has been promoted to President of VF’s Outdoor Americas coalition. In his new role he will be responsible for the continued expansion of The North Face(R), JanSport(R) and Eagle Creek(R) brands. Rendle, 49, joined The North Face in 1999 and has been a key leader behind the successful growth of the business since its acquisition by VF in 2000. He also has held leading sales management roles at both Youngone Corporation and W.L. Gore and Associates prior to joining The North Face. He will continue to be based in San Leandro, California. Stephen Murray, currently President of Vans, which has also shown tremendous growth since being acquired by VF in 2004, has been promoted to President – Action Sports Americas coalition. Murray, 48, will lead the continued growth and development of the Vans(R) and Reef(R) brands. Murray has been with Vans since 1998, when he served as Chief Marketing...