Shop Eat Surf Checks in with Surf Expo

http://www.shop-eat-surf.com/news-item/1021/roy-turner-s-surf-expo-update By TIFFANY MONTGOMERY We continue checking in with trade shows today as trade show season approaches. Today, we hear from Roy Turner of Surf Expo. One new Surf Expo feature Roy discusses is a Retail Survivor Series hosted by the Board Retailers Association on Aug. 19, the day before Surf Expo starts. Previously in our trade show series, we talked with Andy Tompkins of ASR and Aaron Levant of Agenda. How is Surf Expo August shaping up? Overall, good. Despite our economy, beach traffic has been steady this summer, and our retailers are saying that sales are beating their projections. Do you expect the show to have as many exhibitors and attendees as last summer show? With the exception of the windsurf manufacturers, we’ll have nearly the same number of exhibitors but not as many booths. The attendee story is looking good. Our retailer pre-registration numbers are actually on par with numbers last year. Are there any new features being introduced at this show? We are excited to have our wakeboard pool actually on the show floor this year. Earlier this spring we offered a special free day of exhibitor training in California and Florida. At the show we’re continuing that theme with a daylong Retailer Survival Series by the Board Retailers Association on August 19 and a live, interactive painting demo for surfboard shapers from artist Drew Brophy. The 2009 Wake Awards are going to be great. Of course, we’ll also have our skate park and the fashion shows. Are you seeing exhibitors opt for more cost-effective booth options? Definitely. Many exhibitors are deciding this is not...

Zumiez: Big brands hurting our sales and margins

As reported by Tiffany Montgomery of Shop Eat Surf http://www.shop-eat-surf.com Zumiez CEO Rick Brooks said Thursday that the trend of new and smaller action sports brands performing better than large national brands continued in the third quarter. During Zumiez’s third quarter conference call, Brooks said the larger, more widely-distributed apparel brands continue to negatively impact Zumiez overall sales and margins, especially as Zumiez has increased promotions to compete with other teen retailers at the mall that are lowering prices on the big brands. Apparel accounts for about 50 percent of Zumiez overall sales and continues to be the most challenging category, Brooks said. An analyst asked if the company was going back to the big brands and asking for help. Brooks said those conversations are steady and constant. Total sales in the third quarter rose 7.9 percent to $112.2 million. Same-store sales fell 5.8 percent. Net income fell 16 percent to $6.8 million. Zumiez executives sounded quite pessimistic during the call. Brooks called October the worst month in company history. As a result of the tough environment, the company slashed expenses, reduced capital expenditures for the rest of this year and next, and lowered full year sales and earnings guidance. The company is now forecasting revenue of $406 million to $410 million for the year vs. the previous estimate of $418 million to $425 million. It anticipates a same-store sales decline in the mid teens for the fourth quarter. Zumiez has slowed its square footage growth for 2009 and is also holding off on signing new leases for 2010 until it sees how this holiday season turns out. The...

Quiksilver Launches New Ecommerce and Marketing Website

The new Quiksilver.com marketing and ecommerce website launched today. According to Tiffany Montgomery of Shop-Eat-Surf.Com “Some of the key features include a navigation bar on every page that gives consumers several options for buying: on the Quiksilver website, online affiliates, and brick-and-mortar stores.” “-The store locator section is very detailed. Based on a viewer’s Zip Code, it lists the stores nearby with address, phone numbers, URLs if the store has a robust website, and store hours. The order that stores appear is based on distance to the Zip Code. Quiksilver stores do not appear first if they are not the closest. The retailers listed are only the best accounts that represent the brand well, said Dave Rosenberger of Quiksilver. -When a viewer wants to buy a product, there’s a tag that appears that says “See if this is available at your local store?” With an option to click in store availability. Then a list of stores near the viewer appears that have been shipped the product in the past 90 days. The site then recommends the viewer call the store to make sure it still has the item and provides the phone number, address, and store URL if it has an online business,” reports Tiffany. For more information check out the interview with Quiksilver’s Marty Samuel as reported by Transworld Business....