China Action Sports Retail Summit

As most of you know, BRA President Mike Duncan along with Glenn Brumage, Todd Roberts of ZJ Boarding House, Tod Swank of Tum Yeto and some other influential skate retailers and manufacturers all spent the past couple of weeks in China at a conference about the the action sports marketplace. Too see video from the event, please visit http://www.facebook.com/video/video.php?v=480489350521&ref=mf and to see pictures, please visit...

Board Retailers Association Announces 2009-2011 Co-Chairs

Growing Association Restructures to Provide Bi-Coastal Representation The Board Retailers Association (BRA), a non-profit representing 550 independently owned surf, skate, snow and wake retailers, is pleased to announce Duke Edukas from Surfside Sports in Costa Mesa, CA, and Deepak “D” Nachnani from Coastal Edge in Virginia Beach, VA, as BRA Co-Chairs for the 2009-2011 term. Duke and D. replace Todd Roberts, from ZJ Boarding House in Santa Monica, CA, who successfully served as Chairman since 2007. Todd will retain his position as a Member of the BRA Board of Directors. “It was a pleasure and an experience to represent my fellow retailers as BRA Chairman,” said Todd Roberts. “I have no doubt that Duke and D. will continue to successfully lead the association through these tough economic times into the future.” “Todd was an exceptional Chairman and we are indebted to him for his service to the action sport specialty retail market,” said Mike Duncan, President of BRA. “We are excited to welcome Duke and D. as co-chairs to better represent the diversity of our members geographically, as well as their size and product diversification.” “I am honored to serve as BRA Co-Chair with Duke,” said D. Nachnani of Coastal Edge. “This is the first time in the history of the association that a Chairman has been from the East Coast. Being part of BRA, has helped me to grow personally, network with key industry leaders and grow my business. I look forward to sharing that experience with other retailers,” continued Nachnani. Over the next two years, BRA plans to continue to grow its retail certification program, educational offerings,...

ZJ Boarding House Debuts New Store Concept

ZJ Boarding House, a Santa Monica staple for over 20 years, and the store of BRA Chairman Todd Roberts and his partner (our dear friend) Mikke Pierson is re-opening with a new look and feel with two of the three store sections being converted into Billabong and Hurley concept stores. As many of you know, ZJ previously had a three prong store with a section devoted to skate, surf and juniors/women. Todd and Mikke still retain ownership of all three sections under the new design, which they have indicated has added some much needed zest to their retail block on Main Street. This is similar to partnerships seen at HSS where their women/juniors section was converted to a Billabong concept shop.Now that ZJ’s is essentially consolidating from three stores to one, Todd and Mikke have decided to focus on those areas of the business where they get the best ROI. Junior’s will be smaller and the surfboard section will be slightly smaller with most of the focus on short boards because longboard sales have slowed. Footwear will be smaller and more focused.And, ZJ’s is scaling way back on its snow business. Instead, the store will focus on the areas that make money: rentals, service, technical work and...

BRA Retail Summit VI – Schedule of Seminars Released

BRA Retail Summit VI Schedule April 22 – 24, 2009 Hilton Waterfront Beach Resort, Huntington Beach Wednesday, April 22, 2009 10:00 AM Welcome and Introduction Todd Roberts, BRA Chairman and Co-owner ZJ Boarding House Mike Duncan, BRA President 10:30 AM Keynote Address: “Winning in Tough Times and Passion for the Surf Industry” Tommy Knapp 11:30 AM ActionWatch 2008 Full Report: 2008-2009 Trending** Cary Allington, ActionWatch 12:00 PM Lunch 1:00 PM State of the Skate Industry Glenn Brumage, Tum Yeto and IASC Board Member 1:30 PM Skate Panel on Pricing and Discounting 2:15 PM SkateTech Seminar Paul Schmitt, CreateAskate 4:00 PM Beach Demo and Welcome Reception Dinner and Cocktail Party Thursday, April 23, 2009 10:00 AM Credit and Risk Management Seminar Wells Fargo* 11:00 AM Leadership training, Executive Coaching and Customer Service Consultation Dina Cipollaro, Fundamental Training Solutions 11:45 AM Tradeshow Update Andy Tompkins, ASR Steven Fisher, Surf Expo 12:15 PM Lunch 1:15 PM The Value of Your Customer: Consumer Research Angelo Ponzi, Board-Trac 1:45 PM State of the Surf Industry Dick Baker, SIMA Chairman Emeritus* 2:15 PM Surf Manufacturers Panel 3:30 PM Retail Shop Tour Friday, April 24, 2009 10:00 AM Getting Product Sold: Merchandising and Visual Presentation Charlie Cotton, Path to the Rack Consultant 11:00 AM The Tools of the Internet Mike Duncan, Sage Island Marketing 11:45 AM Customer Service and Employee Training Matt Ford, 3point5.com 12:00 PM Lunch 1:00 PM SurfAid International Update Javier Guerrer 1:15 PM Specialty Retail Survey Results Angelo Ponzi, Board-Trac 2:00 PM Action Sports Environmental Coalition Panel: Green Room Roll Out 6:00 PM Newport Beach Action Sports Film Festival Movie Premiere and Party...