Board Retailers Association Announces Endorsement of Agenda Long Beach

  FOR IMMEDIATE RELEASE LOS ANGELES (July 2, 2013) – AGENDA, the leading forum for action sports, surf, streetwear, lifestyle and sneaker industries, today announces an exclusive west coast endorsement with the Board Retailers Association (BRA) for its upcoming show in Long Beach July 25th and 26th. Echoing the same set of beliefs, Agenda Long Beach and BRA—will join forces in continued support of the independent retailers and their influential role not only in action sports but also in the fashion industry worldwide. “Supporting the independent retailers is at the core of the AGENDA business model. It’s a natural collaboration for AGENDA and BRA to unite for the greater good of our Industry,” says Mike Carter, VP Sales and Marketing. “The relationship will give us the opportunity to further focus on the needs of the independent retailers and brands.” The new venture brings key awareness to uniting and supporting specialty retailers in the boardsport space. BRA and AGENDA are the perfect pairing, creating a unique platform that specifically can foster and champion the independent channels for these brands. “Shows are an integral part of our business for many reasons,” says Dave Nash, President & CEO, Sun Diego. “Being a specialty store means bringing innovative and creative ideas to our customers—AGENDA does a fantastic job of melting all these ideas together each year the show continues to improve with new brands and fresh ideas.” Bruce Cromartie, founder of BC Surf & Sport and co-chair of BRA adds “I’m excited to see BRA and Agenda joining together to promote the continued importance of specialty retail in our industry. Agenda-Long Beach is...

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Q3 Action Sport Retail Survey

In conjunction with Board-Trac, the Board Retailers Association conducts quarterly sales surveys of our retail membership. 161 action sport retailers responded to the Q3 2008 Survey and the highlights are below: – 54 percent reported comp sales were down in the third quarter of 2008 vs. the same period last year. 56.5 percent said margins were down as well. – 40 percent said sales rose in the third quarter of 2008 from the second quarter of 2008, while 48.4 percent said sales were down. – Retailers that saw sales growth in the third quarter attributed the increase to weather/season, better customer service, more advertising/marketing and new/better product mix. Board-Trac thought the retailers’ responses in this category were particularly interesting because it showed store owners were digging down and working on different aspects of their business. – 28.6 percent expected sales for 2008 to be down 5 to 10 percent, 20.5 percent expected a 10 to 20 percent decline and 18.6 expected sales to increase 5 to 10 percent. – Retailers said men’s apparel, footwear, surf and skateboard hardgoods are the most important categories for their business growth. – The most important factors retailers consider when deciding to stock a brand: Brand quality (91.3 percent), demand for brand (88.9 percent), brand reputation (86.3 percent), brand image (84.5 percent), customer service (77 percent) and distribution of brand in trading area (71.4 percent). – And some good news for trade shows. Retailers report the top methods for gathering information about new brands include customers (48.4 percent), attending trade shows (45.3 percent), and sales reps (38.5...