BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE

FOR IMMEDIATE RELEASE Contact: Melissa Clary (BRA) Company: Board Retailers Association (BRA) Phone: 910.509.7475  x. 1005 Email: melissa@boardretailers.org Website: www.boardretailers.org BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE SURF, SKATE AND SNOW RETAIL REMAIN HEALTHY AS INDUSTRY GEARS UP FOR BIG HOLIDAY SEASON It is with great fondness in our hearts, and enthusiasm for what the future holds, that the Board Retailers Association (BRA) announces a change in the action sport industry tradeshow landscape on the West Coast. Since 1981, the Action Sports Retailer Trade Expo (ASR) has been the centralized location for the surf and skate manufacturing and retail community. Nielson Media, the parent company of ASR, announced yesterday that Action Sports Retailer has ceased operations and will be cancelling all upcoming tradeshows including January 2011. “The cancellation of ASR is certainly bittersweet for me,” said BRA Co-Chair and Co-Owner of Surfside Sports, Duke Edukas. “On one hand, an iconic tradeshow that has helped retailers like myself build their shop over the years is gone, and on the other hand, our industry has the opportunity to design an event format that meets the needs of our modern day business models.” As an industry partner with ASR, BRA has been heavily involved in this decision, and has worked closely with ASR over the years, as well as SIMA and IASC, to meet the demands of a changing industry. This includes mass shifts in manufacturing production schedules, technological and product developments, an increased need for retail-focused educational programs, and the addition of Class@ASR, Crossroads and Sacred Craft. As the action sports industry continued to...

Agenda Tradeshow Moves to July in Huntington Beach

Agenda, the trade show usually held in conjunction with ASR in San Diego has a new partnership, location and show dates. Agenda­—the boutique trade show that straddles the action-sports, fashion and streetwear markets—has announced it is pulling out of San Diego in favor of a July show in Huntington Beach, Calif., and a January show in Los Angeles. The Huntington Beach show will be held July 22–23 at the Hyatt Regency Hotel in conjunction with the U.S. Open of Surfing, the world’s largest professional surfing competition. The Open, which will be in Huntington Beach July 18–26 and is owned by IMG Sports & Entertainment, is an important new partner for Agenda. “Huntington Beach is the epicenter of the action-sports industry,” said Agenda Founder Aaron Levant. “A lot of industry people, from buyers to athletes, are already here in July. Also, July is a more ideal time in our brands’ selling cycle than September.” Agenda’s new home will not change the trade show’s brand mix, Levant said. However, exhibitors and attendees will notice elevated amenities, from a more high-end venue to a new hard-wall booth system. Dates and a location for Agenda’s Los Angeles edition are to be...

Quiksilver will not exhibit at ASR Trade Show

Quiksilver has decided not to exhibit at the ASR Trade Show in January 2009 in San Deigo, California. Although the company has expressed support for the show, they can’t justify the cost of exhibiting in this economy with their current debt and low stock prices. Preliminary reports are that Roxy will also be absent from the show floor but that DC will remain as an exhibitor. All three – Quiksilver, Roxy and DC – will be at the Surf Expo Trade Show in January 2009 in Orlando, Florida. On a similar note, Reef will be at the ASR show but they do not plan to exhibit on the main show...

Board Retailers Association Approves Tradeshow Schedule for 2009

WRIGHTSVILLE BEACH, NC (July 29, 2008) – In response to Surf Expo’s press release titled “Surf Expo Shifts Show Dates To Serve Industry Needs,” the Board Retailers Association (BRA) would like to commend both Surf Expo and ASR for working together to select tradeshow dates that best accommodate industry participants for January and September 2009. As the pre-eminent retail association in the board sport industry, it is imperative to BRA’s membership that tradeshows work together to ensure maximum participation from exhibitors, while also ensuring that the show timing makes sense for buyers. “The tradeshows are extremely important venues to retailers like myself. It would be great if those companies that are no longer attending the shows would realize that retailers often prefer to see manufacturers there, rather than in the store during the peak season,” said Steve Carlson of Central Coast Surfboards. “At the end of the day, we all want efficient and comprehensive tradeshows to maximize our limited time and energy.” BRA will continue to work closely with ASR and Surf Expo to maintain an open dialogue and ensure that retailer’s needs are best met through scheduled dates and exhibitor attendance. We appreciate the continued support the tradeshows have given BRA and specialty retailers in particular. We look forward to continuing our mutually beneficial relationship. “In our current economic environment, it is important that the industry works together to accommodate all of our needs. We attend the tradeshows to see manufacturers, so it is important to have as many of them there as possible,” said Greg Bennett, owner of Birthday Suits. BRA recognizes the diverse pressures on the...

Nikki Houston Leaving Surf Expo

Nikki Houston, Account Executive of the Surf Category for the Surf Expo Tradeshow is leaving to take on the show director position at Imprinted Sportswear. Amy Hornby, a long time Surf Expo sales director, will be taking her place. Nikki has been a close friend of BRA, and while we wish her well in her new role, she will be missed dearly by the board sport...