TransWorld Business Spotlights 30 Shops in 30 Days

TransWorld Business Spotlights 30 Shops in 30 Days

In the midst of an era dominated by ecommerce, there is still an undeniable need for family-run, brick and mortar board shops. Nothing can replace the nostalgic feeling you get when you walk into a local surf shop, and are warmly greeted by their friendly staff, excited to chat about the recent swell while you’re purchasing a bar of wax. That moment defines this unique culture and drives the action sports industry. It’s what keeps us paddling out, even on flat days, just to get our feet wet. In honor of these specialty retailers, TransWorld Business, a leader in boardsports news, has launched a new feature entitled 30 Shops in 30 Days. Throughout this month-long series, TransWorld Business will highlight a new shop every day. Each spotlight will feature the shop’s unique story through an exclusive interview and a behind-the-scenes tour. To kick off their 30 Shops in 30 Days series, TransWorld Business chatted with the crew from Sawyer Land and Sea Supply in Santa Cruz, California. Since then, they’ve featured shops around the nation, including Cleanline Surf Shop in Oregon, Bikle’s Snow, Surf & Skate in Maryland, Wetsand Surf Shop in California and many more! For 30 days, TransWorld Surf is giving shops across the country a loud voice in this noisy, online world. Support your local shop and checkout the TransWorld Business #30Shopsin30Days featured series. Own a board shop? Join the Board Retailers Association and find out how we help protect specialty retailers and the board sports...
2014 Surf Expo and Board Retailers Association

2014 Surf Expo and Board Retailers Association

This year’s Surf Expo went off without a hitch last week at the Orange County Convention Center in Orlando, Florida. Lifestyle, SUP hardgoods, wake brands and the latest tech gadgets were featured, with a strong boardsports presence throughout. Mike Duncan, BRA President and CEO/Founder of Sage Island, and Mara Stimac, BRA Director of Marketing, attended Surf Expo last week, and were so pleased to see many BRA members from Ambush, Modern Surf & Skate, BC Surf & Sport, Vertical Urge, Annex and Sun Diego on the floor as well. “There’s always a fantastic energy when retailers and manufacturers come together, and especially in terms of scope, Surf Expo creates an amazing environment for these interactions to take place. BRA always gets so much out of each Surf Expo experience. We were thrilled to be a part of it again. It was the perfect opportunity to officially introduce our new board Chairman, Todd Canipe and give him the opportunity to network in-person with our industry partners,” Duncan said. Customers today require an online experience that matches the energy and attentiveness they receive in person, and Duncan walked through the processof identifying customers and creating exceptional content marketing strategies for specialty retailers during his presentation on the last day of Surf Expo. The presentation provided real-world examples that showed how to build your community efficiently and effectively. Attendees left with easy steps to streamline processes and maintain a strong presence on the right platforms. The content marketing presentation has been made available to all on Slideshare. “Digital marketing strategies give you the opportunity to build and manage complex relationships across a...

Board Retailers Association Announces New Chairman: Todd Canipe of Vertical Urge

“Skateboarding, snowboarding, and surfing are a lifestyle. Participants are part of something bigger than themselves.” – Todd Canipe, Vertical Urge WRIGHTSVILLE BEACH, NC (June 30, 2014) — The Board Retailers Association (BRA), a non-profit organization representing more than 600 independently owned surf, skate, snow and wake retailers, is pleased to announce that it has elected a new Chairman for the 2015-2017 term. Todd Canipe of Vertical Urge will replace Bruce Cromartie of BC Surf and Sport and Coco Tihanyi of Surf Diva Boutique, who have served since 2012. Both Bruce and Coco will retain their positions as Members of the BRA Board of Directors. “With so much change happening in the industry we need passionate leaders, and I am thrilled that Todd will be taking the reins,” said Cromartie. “Being Co-Chairs with Coco has been an incredible experience. It’s been a privilege to be able to partner with colleagues and peers to effect change in the industry.” Adds Tihanyi, “There’s a new surge of energy in the marketplace focused on getting back to the lifestyle, and I know Todd will be a perfect fit to continue to move the Association forward.” BRA’s focus has always been on its education programs, offering exclusive member services, and establishing new ways for retailers to thrive. “Bruce and Coco have been integral players in BRA achieving its goals through their support and passion over the past two years,” said Mike Duncan, President of BRA. “More importantly, they served as great advisors to the entire membership. We are confident they will continue to serve as both advisors and liaisons with the manufacturers with whom...

SnowSports Industries (SIA) 2014 Summer Snowdown

SnowSports Industries America (SIA) is a non-profit member owned trade association focused on promoting the growth and development of snow sports. They put together the most remarkable and comprehensive snow sports industry trade show and network environment globally each year—which is only one of the major benefits of an investment in membership. Year after year SIA delivers invaluable data, research, support, marketing products, government affairs representation, services and programs to retailers, reps and resort communities. Although July typically conjures images of sun and sand, SIA was busy showcasing twenty snow sports brands and two non-profits at the 8th annual SIA Summer Snowdown. SIA’s Summer Snowdown is a by invitation, media-only event, and the Manhattan showroom was chosen to give key media a sneak peek of the freshest snow sports gear, fashion and accessories as they plan their winter editorials. Visit Transworld Business for the scoop on which journalists attended which SIA member brands were represented. To learn more about SIA and it’s vast membership options, visit the SIA...

Jake Burton Interview In Transworld Business Regarding “Support Local Snowboarding”

Check out the follow-up article and interview with Jake Burton on Burton’s Support Local Snowboarding campaign – http://business.transworld.net/52495/features/jake-burton-re-focuses-on-core-detailers/?cmpid=daily1130 In the article, Jake addresses his new-found support of specialty, core snowboarding shops and product distribution plans moving forward. He also highlights a recent effort to send out 115,000 product catalogs direct to consumers with the name of their local shop printed on the cover, trying to make the connection between the consumer and shop. Burton has also ramped up merchandising in specialty shops with unique displays and window fixtures. Finally, Burton is hosting a shop staff contest for tons of cool prizes and a grand prize for 16 to visit Burton’s new Jackson Hole Stash this February. This in addition to ramped up clinic efforts for specialty shop staff including super clinic events in the fall. Burton has also announced a 30-stop tour to take place at 30 specialty shops and Jake himself has announced plans to visit 100 retail shops in 100 days over the course of 2011. He addresses concerns expressed by many retailers in the past that his recent efforts are just lip service to hundreds of burnt bridges with local retailers, confirming that the new philosophy is...