McKevlin’s Surf Shop Issues Plea to Alert Store of Surf Brands Seen at the Mall

Tim McKevlin of McKevlin’s Surf Shop wrote an interesting article for his monthly newsletter in which he asked his customers to alert him when they see big brands like Volcom, Quiksilver and Rusty, in the mall or at big box retailers. The article included two photos of new Billabong shipments at his local Costco store. The purpose of the plea? Tim explains in the newsletter article how brands that he carries in the store are over-distributed. When Tim has spoken to the brands about the problem, they claim ignorance. In order to better police distribution, Tim has enlisted the help of his customer base.  Tim also uses the problem of over-distribution as a justification for stocking new, upcoming brands in the store. While all of us in the industry have heard the debates surrounding distribution, this is the first case I have seen where a retailer has enlisted the help of customers to help monitor the...

Board Retailers Association Prepares to Host Annual Retail Summit

BRA Releases Event Schedule and List of Speakers and Presentations WRIGHTSVILLE BEACH, NC – April 16, 2009 – The Board Retailers Association (BRA) will host the Retail Summit VI next week in Huntington Beach, April 22 – 24, 2009 at the Hilton Waterfront. The Retail Summit is a three day educational conference with seminars focused on topics ranging from credit and debt management to pricing and discounting, interactive workshops focused on opening a dialogue between retailers and manufacturers, and fun networking opportunities. This is the first time this event has ever been held in the continental United States. The Retail Summit will kick off Wednesday, April 22nd with a keynote address by Tommy Knapp, former Founder of Honolua Surf Co. and former SIMA President, speaking to retailers on strategies for winning in tough times. Since he has been both a retailer and a manufacturer, and is now an Adjunt Professor of Entrepreneurial Studies at USC, he can provide insight into everything from customer service to keeping the passion alive. Following Tommy, retailers will hear a presentation by Cary Allington of ActionWatch, State of the Skate Industry, a retail and manufacturer panel on pricing and discounting as well as a Skatetech Seminar by Professor Schmitt. That afternoon retailers will be treated to a beach demo day where manufacturers and retailers alike take to the water for an afternoon surf session. Later that evening, Volcom is hosting a Welcome Dinner and Reception poolside. On Thursday, April 23rd, retailers will begin the day with a presentation by Dina Cipollaro, from Fundamental Training Solutions. She is going to lead an executive coaching session...

Adrenalina Makes Offer to Buy PacSun Chain

RELEASE: Adrenalina, a retail entertainment destination designed for extreme sports enthusiasts, today announced that it has submitted a proposal to the Board of Directors of Pacific Sunwear of California (Nasdaq: PSUN; PacSun ) to enter into negotiations that will lead to the acquisition of PacSun for a price of $4.50 per share, consisting of a combination of cash and Adrenalina common stock. Adrenalina’s acquisition proposal represents a premium of 24% above the closing price of PacSun common shares of $3.62 on October 17, 2008, and is subject to PacSun’s Board and shareholders approval, execution of a definitive agreement, obtaining the requisite financing and certain other terms and conditions. “Our offer of $4.50 per share represents a significant increase in value for PacSun stockholders. This action also represents our confidence that Adrenalina can reinvigorate PacSun, a powerful brand name whose underlying retail concept has grown stale, by applying our innovative approach of fusing an exceptional product mix to an exciting entertainment destination,” said Ilia Lekach, Chairman and CEO of Adrenalina. “Not only does the proposed acquisition price represent a premium to the current price of PacSun’s shares, but the cash/stock structure of the transaction would allow shareholders to participate in the future growth and performance of the re-energized combined company,” continued Mr. Lekach. “In addition, the business synergies from joining PacSun’s substantial store footprint with Adrenalina’s high-growth lifestyle retailing concept are compelling – especially in this challenging economic environment.” Mr. Lekach added that PacSun CEO, Sally Frame Kasaks, repeatedly declined Adrenalina’s prior attempts to enter into discussions, leading to the decision to take the proposal directly to the Board of...