Vox Sells Skateboard Shoes that Retail for $39.99

I was reading Shop Eat Surf this morning like I do every day and Tiffany Montgomery posted an article on Vox Skateboard Shoes and an interview she did with company executives. Check out the full story at http://www.shop-eat-surf.com/news-item/1548/update-on-changes-at-vox/- In the article, Vox references their Relief Program, a series of skateboard shoes with a price point of $39.99. Vox claims the shoes are “just as good as any comparable shoe (low-profile vulcanized) but retail for $10-20 less while still giving the retailer a full margin.” Seems like the concept is a win-win for retailer and consumer alike. Any thoughts? Anyone utilizing the Vox Relief Program and selling the Trooper Relief, Deuce and the new...