ActionWatch Industry Reports for Q3 Posted

ActionWatch has released their Q3 Industry Report utilizing information gathered from hundreds of specialty board sport retailers across the country. If you want a benchmark report to gauge your retail shop against others in the industry or if you are a manufacturer looking for sell-through product information, you want to see the Q3 ActionWatch Report. The Same-Store Year-over-Year Report is also available. You must be a member of the Board Retailers Association or a participating retailer to access this valuable information for free. For additional information contact Melissa Clary at...

BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC

FOR IMMEDIATE RELEASE Contact: Melissa Clary Board Retailers Association (BRA) 910.509.0109 x. 1005 melissa@boardretailers.com www.boardretailers.org BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC THE GOAL OF COLLABORATIVE EFFORT IS TO IMPROVE COLLECTION AND ANALYSIS OF BOARD SPORT RETAIL DATA WRIGHTSVILLE BEACH, NC, APRIL 24, 2008 —The Board Retailers Association (BRA), a non-profit representing almost 500 specialty board sport retailers in the surf, skate, snow and wake industry, has partnered with Board-Trac, a market research firm, to conduct quarterly brand specific, retail-focused surveys. “As the preeminent association representing specialty board sport retailers, we are honored to be working with BRA. Retail survey data is the best indicator of the status and health of the board sport industry and we look forward to providing both retailers and manufacturers with this valuable information on a quarterly basis,” said Angelo Ponzi, Board-Trac. The Retail Quarterly Survey is online and all specialty board sport retailers are encouraged to take part. Participating retailers receive survey results at no cost. Participation is voluntary and 100% confidential. The survey is geographically diverse, representing a range of products proportional to BRA’s membership. The survey is brand specific and focuses on four aspects of the board sport industry: surf, skate, snow and wake. Survey results are critical to understanding where the board sport retail industry is and where it is headed. “BRA has been conducting quarterly surveys for a couple of years to help retailers gear up for the buying cycle, but by partnering with Board-Trac we hope to improve upon the collection methods and resulting analysis,” said Melissa Clary, BRA Executive Director. For more information or to obtain a copy...

BOARD RETAILERS ASSOCIATION CELEBRATES FIVE YEAR ANNIVERSARY

East and West Coast retailers formed the Board Retailers Association (BRA), a non-profit representing over 500 specialty board sport retailers, in February 2003 in an effort to consolidate our voices, experiences and visions into a cohesive organization. Five years later and under the direction of BRA’s Chairman and Board of Directors, the association now serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. “As someone who was there in the beginning, it is hard to believe that five years ago a dozen retailers on a trip to Sonoma came together with a vision of forming an independent association for specialty retailers. That vision has become a reality” said BRA President Mike Duncan. Since its inception, BRA has brought about many positive initiatives and we’re looking forward to building on them throughout the coming years. Among our goals are to identify ways to help lower the day-to-day cost of doing business and to negotiate as a group what is beneficial to individual stores, thus strengthening our distribution base and helping the industry grow. Most important is the mission of the association to provide specialty retailers the educational tools necessary to remain successful and profitable in the board sport industry. Currently, the association represents over 500 board sport retailers across the country, or approximately 3000 separate retail stores. “It is an honor to serve as BRA Chairman. I am proud to be part of an association that works tirelessly to help specialty retailers like myself. The knowledge and experiences that I have gained from interacting with other retailers in the...