5TH ANNUAL REEF / SWEETWATER PRO-AM SURF FEST JULY 10-12TH, 2009

5th Annual Reef / Sweetwater Pro-Am Surf fest july 10-12th, 2009 in wrightsville beach, nc The 5th Annual Reef/Sweetwater Pro-Am Surf Fest will be back in Wrightsville Beach, North Carolina on July 10-12th at Oceanic Street. This year’s event features a $20,000 pro prize purse. This event is one of the largest surfing contests on the East Coast and attracts surfers from around the world. Former event champions include professional surfers Rob Machado, Aaron Cormican, Asher Nolan, and Jeremy Johnston. Returning to this year’s event lineup is former ASP World Championship tour standout and hometown hero, Ben Bourgeois, who will be competing in the event. Other pros attending include Tonino Benson, Mike Losness, Heath Walker, Gabe Garcia, Brendan Petticrew, Sean Marceron, Ross Stevens, and Phillip Watters. In all, 96 professional surfers from around the world will descend upon Wrightsville Beach to surf the 3-day event. Amateur divisions include Guys 15-up, Guys 14-under, Guys Open Longboard, Women 18-up, Girls 17-under, Women’s Open Longboard, the Guppy division, featuring young, beginning surfers, and the crowd favorite Tow-At Expression Session. This event is made possible due to the following companies:  Reef, Sweetwater Surf Shop, Wblivesurf.com, Red Bull, Nixon, Spy, Dakine, JS, Eastern Surf and Skate Supply, WB Surf Camp, Tower 7, King Neptune, Ocean Potion, Sunbelt Rentals, Sage Island, Board Retailers Association, Red Dogs, Future Fins, Dorsey Originals and Café Del Mar. ### For more information, visit wblivesurf.com or contact Tony Butler at (910) 256-3821 or tony@wblivesurf.com or Brad Beach at beach520@beachent.hrcoxmail.com or...

Board Retailers Association Approves Tradeshow Schedule for 2009

WRIGHTSVILLE BEACH, NC (July 29, 2008) – In response to Surf Expo’s press release titled “Surf Expo Shifts Show Dates To Serve Industry Needs,” the Board Retailers Association (BRA) would like to commend both Surf Expo and ASR for working together to select tradeshow dates that best accommodate industry participants for January and September 2009. As the pre-eminent retail association in the board sport industry, it is imperative to BRA’s membership that tradeshows work together to ensure maximum participation from exhibitors, while also ensuring that the show timing makes sense for buyers. “The tradeshows are extremely important venues to retailers like myself. It would be great if those companies that are no longer attending the shows would realize that retailers often prefer to see manufacturers there, rather than in the store during the peak season,” said Steve Carlson of Central Coast Surfboards. “At the end of the day, we all want efficient and comprehensive tradeshows to maximize our limited time and energy.” BRA will continue to work closely with ASR and Surf Expo to maintain an open dialogue and ensure that retailer’s needs are best met through scheduled dates and exhibitor attendance. We appreciate the continued support the tradeshows have given BRA and specialty retailers in particular. We look forward to continuing our mutually beneficial relationship. “In our current economic environment, it is important that the industry works together to accommodate all of our needs. We attend the tradeshows to see manufacturers, so it is important to have as many of them there as possible,” said Greg Bennett, owner of Birthday Suits. BRA recognizes the diverse pressures on the...