Retailer Spotlight: ZJ Boarding House

ZJ Boarding House kicked off as a hole-in-the-wall surf shop in 1988 in Santa Monica, California. Since then, it’s been sharing its passion for surfing with the local Ocean Park community and beyond, making it a point to empower staff, customers and the local community. They pride themselves on selling their customers the right products to help them enjoy the lifestyle and culture that we are a part of. ZJ Boarding House carries all kinds of gear, clothing and accessories from the top brand names in the industry. They’ve got surfboards, SUPs and skateboards lining the walls of the original store—and since they ride their boards everyday, the demands only the best performance from the goods they carry. We caught up with Mikke Pierson, the Boss-man of ZJ Boarding House, earlier this month to chat about specialty retail, merchandising and how the industry’s evolved since ’88. He’s an awesome dude and has quite the personality. Check it out! What pulls you into a store?  Great products and great people.  I’m a lousy shopper, so I need both! What brands are impressing you or incorporating out of the box designs or promotions that have caught your attention recently?  Hurley has probably done the best job at helping us sell their products here—the way they merchandise their products and organize their events really gets people’s attention. They’ve done a great job with outreach: they ask our key employees to come to their campus, and it’s overall a very good relationship. Lost Surfboards is also another company that has worked very hard with us to improve sales, including having Matt Biolas come...

Congratulations to BRA Member Thalia Surf Shop on Their New Store Opening

Tiffany Montgomery of Shop Eat Surf announces that BRA Member, Thalia Surf Shop is partnering with Vans to open another store in Laguna Beach, adjacent to their current location. The store will be called Vans by Thalia Surf Shop and is expected to open in the next few days. According to the article, Vans, which is making a push on the surf side of the action sports industry, is interested in partnering with other retailers in a similar vein. The concept of vendors and retailers partnering together on joint retail ventures has really took ahold over the past couple of years with stores like ZJ Boarding House, Coast 2 Coast and HSS all partnering with major vendors to redesign and brand their shops....

China Action Sports Retail Summit

As most of you know, BRA President Mike Duncan along with Glenn Brumage, Todd Roberts of ZJ Boarding House, Tod Swank of Tum Yeto and some other influential skate retailers and manufacturers all spent the past couple of weeks in China at a conference about the the action sports marketplace. Too see video from the event, please visit http://www.facebook.com/video/video.php?v=480489350521&ref=mf and to see pictures, please visit...

How to Optimize Inventory Turnover

http://business.transworld.net/features/how-to-optimize-inventory-turnover-rates/?cmpid=daily1201 Check out the Transworld Business article written by BRA Associate Member Alan Roseman of Strategic Results entitled “How to Optimize Inventory Turnover.” Alan is a regular contributor to Transworld Business and long-time consultant to action sport specialty retailers including ZJ Boarding...

How To: Increase Store Profits By Increasing Maintained Markup

Check out the Transworld Business Article written by Alan Roseman, BRA Associate Member and Owner of Strategic Results, who has done work for retailers like ZJ Boarding House. Alan has over 30 years of retail experience in all phases of specialty store retailing. In 2004, Alan drew from his experience in operations and data management of retail and started Strategic Results with the goals of helping independent specialty retail stores to increase sales, cash flow and profits using some of the most sophisticated and accurate merchandising tools available....