The X Games have helped define action sports for an entire generation of Americans, and over the past two decades the summer and wintertime events have helped launch athletes like Shaun White, Lindsey Jacobellis, and Travis Pastrana to mainstream fame. Last week the X Games announced major news: broadcast giant ESPN sold a controlling ownership stake in the event to a New York City private equity firm MSP Capital. The firm appointed a new CEO, Steve Fliser, who joined the group from Twitch, the streaming platform for video games. Skateboarding legend Tony Hawk is joining as a brand steward.
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