Despite the economy, many specialty retailers are reporting that while sales may be down, they aren’t detrimentally so. Successful specialty retailers attribute their “success” to having a knowledgeable sales staffs, unique offerings and loyal customers. Having a good reputation of knowing what your selling is key. If your retail staff is not training on 3point5.com’s product specific online training module, they should be. If you have not diversified your merchandise offerings and aren’t carrying new, up-and-coming brands, you should be. Work to build your brand identity, your position in the market and your expertise. Successful retailers have done a good job connecting with their customers and carving out their niche.
PROTECTING RETAILERS AND A LIFESTYLE
SURF • SKATE • SNOW • SUP • WAKE