PROTECTING RETAILERS AND A LIFESTYLE

SURF SKATE SNOW SUP WAKE

TOP GROWTH SPORTS: LONG-AWAITED BREAKOUTS FINALLY ARRIVE

Press Release from American Sports Data dated April 1, 2007
www.americansportsdata.com

Wakeboarding, Snowshoeing, Ice Hockey and Sporting Clays Deliver
Largest Participation Increases in 2006

CORTLANDT MANOR, N.Y. — What is the unifying theme that binds the eclectic mix of Wakeboarding,
Snowshoeing, Ice Hockey and Sporting Clays? There are two, actually. First, these four unrelated activities have been “sleepers” — sports whose simmering potential has been long evident through anecdotal testimony “on-the-ground”, but whose growth had never been fully documented in a national survey. Until now.

According to the 20th annual SUPERSTUDY® of Sports Participation, conducted by American Sports Data, Inc. (ASD) among a nationally representative sample of 16,148 individuals age 6+, several sports — for which growth has been observed anecdotally — now have the imprimatur of survey research. Wakeboarding — a board variation of water skiing — advanced by 65%. Snowshoeing — another “extreme” sport according to some definitions, grew by 43% to 2.8 million participants nationwide, despite unfavorable weather conditions which hindered skiing and snowboarding.

Cautions ASD president Harvey Lauer: “All of these growth activities have relatively small respondent bases, but while a good portion of these projected increases could be artificially attributable to random sampling variance, the growth estimates are statistically significant.”

The SUPERSTUDY® of Sports Participation was conducted in January 2007 and based on a nationally representative 16,148 Americans over the age of 6, who were among 30,000 respondents targeted in a sample drawn from the mail panel of NFO Worldwide. 103 sports and activities were measured along over 20 demographic, attitudinal behavior dimensions. Data were also collected on Health Club membership and other subjects pertinent to Physical Fitness. This annual tracking study has been conducted by ASD every year since 1987.

1 Comment

  1. hello i am new and wanted to “hi” to the board.

    how is everyone doing?