Agenda plans to bring on approximately 40 snow related brands to tradeshow January 2011 show in Southern California. Similar to the additions of Primer and The Berrics Agenda, the snow specific exhibitor space will be set off as its own section of the show, and will be a group of small, core brands with a focus on outerwear, boots, hardgoods, and goggles.
“It’s definitely a needed category for Agenda and with the move of SIA to Denver, it’s become inconvenient for a lot of the West Coast Retailers to go further than Las Vegas. A lot of the same buyers who buy for apparel and footwear buy for snow, and they are already coming to our show. So it seemed like the next step to add this segment,” says Agenda Co-Founder Aaron Levant.
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