The more things change, the more they stay the same—unless we’re talking about Twitter. Over the last few months, the social networking site has made some changes to their platform that could be good news for retailers—if we take advantage of them. Here’s what you need to know to get started.
A few weeks ago, Twitter began allowing users to record, edit, and share 30-second long videos directly on Twitter, without ever leaving the app. This makes it easier than ever to instantly share rich, engaging content with your followers. Want an even more immediate app? Try Periscope, which allows users to share live streams of their videos, as events unfold.
If you’re a business, there are many ways to take advantage of these features. For example, you can respond to tweets with a short video, which is a great way to add a memorable human element to your online interactions. You can also share short videos of new products in use, behind-the-scenes clips from your team, and adventures that you know your audience will appreciate. Capturing exciting moments in real time is an even better way to engage your audience and make them feel as if they’re part of an event as it’s happening.
In January, Twitter rolled out a group messaging function. This allows users to start conversations with up to 20 people at once, regardless of whether those users follow one another.
For businesses, this is great news. For example, you can now facilitate a discussion between followers via group chat, singling your favorite followers out, making them feel special, and even introducing them to one another. If your business is promoting an event, you could also send a group message to a select few, inviting them to it while also encouraging them to ask questions and spread the word.
The Ultimate Index
This past November, Twitter announced that they’d done the seemingly impossible by indexing every single tweet since 2006—including the one billion new tweets that are sent every two days.
With the help of hashtags and by searching for your business’s name, you can see what people were saying way back when, and notice how the conversation has changed. This is a great way to gauge how effective your marketing efforts were. You can also follow people whom you may have missed the last time they were on your radar, gaining new fans and followers, and reconnecting with old ones.
Whether you love Twitter or hate it, the fact remains that it’s an important part of any business’s marketing plan. By staying up to date with changes and taking advantage of new features, you can ensure that you’re using the platform in the most effective way possible. Now go forth and tweet!