Up Next: Surf Expo

Steven “Fish” Fisher, Sr. Buyer Relations Manager at Surf Expo gives us the rundown for September’s show.

To the retail attendees, the buyers, shop owners, merchandisers and staff, Surf Expo is more than the premier tradeshow in action and watersports, swim and resort categories. It’s a can’t-miss event. It’s a place to meet, find new sources, network with friends, and review mainstay brands. Surf Expo is a place to gather all the elements of success. It’s the biggest celebration of watersports and the beach lifestyle, recognized for over 37 years as the true order writing show. The September 2013 Surf Expo show, however, has more than that in store.

First up, Surf Expo and Sanuk are bringing back the smash hit of last September’s show: the industry party at Disney’s Typhoon Lagoon. Don’t blow it, check out this epic night of fun featuring the SIMA Stokes Me contest in the America’s largest wave pool plus rides like Humunga Kowabunga, a near-vertical, five-story drop—in the dark! Last year saw the Creature from Body Glove and Mr. John Gothard in pink tights and gold lamé boy-shorts soul arching that wicked left. The networking, food and fun can’t be beat—and some legendary memories are sure to be in the offering.

New to Surf Expo this September is the partnership with The Boardroom. Happening in the North Hall Saturday and Sunday, the 7th and 8th, The Boardroom is an open-to-the-public celebration of the surfboard and all the authenticity that flows from it, featuring The Icons of Foam shapeoff honoring Rich Price, as well as the East Coast’s best shapers, surfboards, and surf culture. Surf Expo attendees can walk the show for free, so come celebrate, check out a surf flick, enjoy the skate contest and delight in the demos.

The Transworld Wake Awards are set for Friday the 6th, upstairs at Surf Expo. Celebrating the very best riders, moves, photography and innovation in wakeboarding over this past year, The Wake Awards is truly the one place on earth where the very best in wakeboarding gathers each year.

Speaking of Wake—as well as SUP—the Surf Expo Board Demo Day is growing again down at the Orlando Watersports Complex. Come on down September 5th and try out the newest wakeboards, wakeskates, bindings, paddles and boards. Meet the pros and sample some product to boot. Always fun under the sun.

To celebrate all things Swim, Surf Expo has teamed again with Transworld Business for the SWIM SHOWROOM fashion show held Friday the 6th at 6:00 p.m. at the amazing Peabody hotel adjacent to the convention center. This will surely be one of Surf Expo’s hottest tickets.

Also new is the collaboration with the Internet Retailer Show to produce IR Focus at Surf Expo. This will be a two-track program full of practical and easy to implement tactics for retail success online. Seating is limited so pre-order your tickets today.

There is so much more to see and do this September at Surf Expo. The AWSI Wind and Kite Awards, a new Footwear category showcase, a new mobile app to make navigating the floor easier, new seminars, all under one big, and growing, roof in Orlando, Florida. We’ll see you at Surf Expo. It’s going to be a great show.