A highlight from the Transworld Biz interview with Johnny Gehris and Marty Kish revealed that Vestal will be launching a sunglass line in 2010. The line will be limited (about 24 SKUs), and use the best-possible, high-end materials. Vestal plans to add the sunglasses line to their existing displays that are already in retail stores. Expect a soft launch in September 2009. Look for Vestal’s musical artists to promote the product instead of their athletic teams.
PROTECTING RETAILERS AND A LIFESTYLE
SURF • SKATE • SNOW • SUP • WAKE