As reported by Tiffany Montgomery on http://www.shop-eat-surf.com.
CEO Richard Woolcott stressed in Volcom’s quarterly conference call that the company’s No. 1 initiative is to support specialty retailers and maintain strength at the core level as it opens new accounts such as Macy’s, Dillard’s and Sport Chalet. Currently, Volcom is in 106 Macy’s West and Northwest stores with mens, boys and shoes. Volcom Girls opened at 80 Macy’s stores at holiday. Volcom boys is at 53 Dillard stores and the company is building the mens and girls business with them.
Volcom opened three stores in 2007 to bring its total to 6 locations in the U.S.The company will open four new stores in 2008 including in New York, Boulder and Waikiki. Volcom will also open a company-owned store in Europe.
With its recent Electric Visual acquisition, the company sees potential to expand into soft goods and accessories and that Electric can cross over into motocross and Nascar.