Google reviews impact the customer journey more than ever.
When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming through your doors. By taking proactive steps to secure reviews, your business will see both an increase in traffic to your website and your physical location.
Learn how to get hundreds of Google reviews and beat the competition in our “Google Reviews 101” eBook.
A Message for Retailers: Go Digital
Customers prefer messaging almost twice as much as any other communication method. It’s not close. This report from NAPCO and Podium finds why that is, where businesses are investing their resources, and the actual results of digital communication.
- 83% of retailers are using at least one digital channel to communicate with customers
- Half of retailers offer a live chat or texting option, or both
- Texting results in a 35% conversion rate
BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, email me. – Doug Works, BRA Executive Director
If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form